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Snöcap July 25, 2025

Written by Snöball correspondent | Jul 25, 2025 10:37:54 AM

What's new in the world of events and exhibitions? UFI has announced "Shaping the Future" as the theme of its 92nd Global Congress, which will explore:

  • Innovation in business models, tech, and engagement
  • The evolution of venues into agile, experience-led platforms
  • Sustainability and resilience amid global challenges

We are excited to snöball this event as the digital marketing partner of UFI. Look out for the flurry of #amplifiedbysnoball posts in the weeks to come!

Let's read what else is happening in our latest news roundup with Snöcap.

Scroll down for more details 👇

The top event stories that made waves:

  • Informa posts 20.1% surge in H1 revenue to £2,035.9 million
  • UFI reports increased business activity and AI use in latest Global Barometer
  • Saudi Arabia launches National AI Index to boost AI tech adoption for Saudi Vision 2030 goals
  • GL Events reports 8.3% revenue growth to €889 million
  • Fiera Milano and IEG acquire 70% stake in leading car trade show
  • Who is hiring?


Informa posts 20.1% surge in H1 revenue to £2,035.9 million

Informa PLC has reported H1 2025 revenue of £2,035.9m, up 20.1% from the prior year, driven by growth in Live B2B Events and Academic Markets.

"Informa is further increasing the pace of performance, delivering 20%+ growth in our four key performance measures: Revenues, Profits, Earnings and Free Cash Flow," said Stephen A. Carter, Group Chief Executive.

Key Results

  • Revenue: £2,035.9m, up 20.1%
  • Adjusted Operating Profit: £578.9m, up 24.0%
  • Adjusted EPS: 29.8p, up 25.2%
  • Free Cash Flow: £356.9m, up 25.0%
  • Operating Margin: 28.4% vs 27.5% prior year

Segment Performance

  • Live B2B Events: 8.5% underlying growth
  • Taylor & Francis: 11.9% underlying growth
  • Informa TechTarget: 4.3% underlying decline

Outlook

The company also raised its 2025 underlying revenue growth guidance to 6% from 5% and increased its adjusted earnings growth guidance to 10%.

Returns

Informa completed £200m in share buybacks year-to-date and committed an additional £150m for H2 2025. The interim dividend increased 9.4% to 7.0p per share.

Read the financial report


UFI reports increased business activity and AI use in latest Global Barometer

Exhibition industry companies worldwide expect business growth in 2025, with more than half adopting artificial intelligence tools for operations, according to UFI's latest Global Exhibition Barometer.

The survey of 386 companies across 58 countries revealed key trends for the exhibition industry:

Business Growth Expectations:

  • 34% expect space rentals in domestic markets to increase by more than 5% in 2025
  • 40% plan to hire additional staff within six months
  • 39% anticipate revenue growth exceeding 5% for services
  • 26% expect sponsoring opportunities to grow by more than 5%

Regional Outlook:

  • Strongest growth expected in Brazil, India, Malaysia, Mexico, Saudi Arabia and UAE
  • Largest markets (US, Germany, China) anticipate stability or decline
  • 78% of companies plan new activities within or outside current portfolios
  • 50% intend to expand operations into new countries and regions

AI Adoption:

  • 63% use standard AI tools regularly in business functions
  • 17% have integrated AI-powered tools into existing systems
  • 3% developed proprietary algorithms using internal data
  • 17% report minimal or no AI implementation

The Global Association of the Exhibition Industry's bi-annual report shows companies remain optimistic despite concerns about economic and geopolitical challenges.

"This new edition of UFI's Barometer research highlights very contrasted outlook within most regions on one side, and very positive signs towards developments on the other," said Chris Skeith, UFI managing director and CEO. "It is especially encouraging to see high levels of recruitment and also the significant proportion of companies having already integrated AI-powered tools into their systems."

"Global economic developments," "geopolitical challenges" and "state of the economy in the home market" ranked as top business concerns for both short and mid-term planning.

The report includes market profiles for 19 countries and regions, with results segmented by organizers, venues and service providers.

Download the Global Barometer


Saudi Arabia launches National AI Index to boost AI tech adoption for Saudi Vision 2030 goals

The Saudi Data and Artificial Intelligence Authority (SDAIA) has launched the National AI Index with more than 180 government representatives attending the first assessment cycle to evaluate institutional readiness for adopting artificial intelligence technologies.

The index will monitor progress and provide recommendations to support development efforts across government entities.

The initiative aims to align government efforts with national AI priorities while supporting entities in developing AI solutions for Saudi Vision 2030 goals.

The assessment framework includes three pillars, seven dimensions and 23 subcategories to measure government readiness in AI adoption.

Results will reflect maturity levels and provide support to enhance capabilities in priority sectors.

The index is part of SDAIA's role as the national reference for data and AI, overseeing regulation, development and application of these technologies. The initiative supports Saudi Vision 2030's goal to build a knowledge and innovation-based economy.

Read the official press release

 

GL Events reports 8.3% revenue growth to €889 million

GL Events has reported H1 revenue of €889m, an 8.3% increase from the prior year, driven by growth in its exhibitions and venues divisions.

The French event services company posted results as its exhibitions division benefited from biennial effects and venues operations expanded through acquisitions.

Key Results

  • Revenue: €889m (up 8.3%)
  • EBITDA: Increased €23m (+20%)
  • Current operating income: Grew €23m (+29%)
  • EBITDA margin: Improved 1.5 percentage points

Performance by Region

  • Europe and Latin America: Revenue growth recorded
  • Asia: Growth in Japan, difficulties continue in China
  • Other markets: New activities in Saudi Arabia

Division Results

Exhibitions: Revenue of €172m (up 52%), EBITDA margin of 24.8%

Venues: Signed 30-year Stade de France management contract starting August 2025; negotiations underway for Fimalac Entertainment acquisition

GL Events Live: New contract signings and market diversification

The company attributed margin improvement to business mix and seasonal effects while maintaining controlled costs.

Read the financial update

 

Fiera Milano and IEG acquire 70% stake in leading car trade show

Fiera Milano and Italian Exhibition Group have acquired a 70% stake in EMAC S.r.l., the company that organizes Milano AutoClassica and Vicenza Classic Car Show.

The two exhibition organizers each hold 35% of EMAC, while founder Andrea Martini retains 30%. The acquisition was completed Tuesday.

EMAC manages two classic car trade shows. Milano AutoClassica, established in 2012, recorded more than 82,000 visitors in 2024. Vicenza Classic Car Show drew 35,000 visitors this year.

"This operation is perfectly in line with our Strategic Plan 2024-2027, which aims to expand the portfolio of exhibitions," said Francesco Conci, Fiera Milano CEO. "Only through real synergies can we face foreign markets with greater strength."

IEG CEO Corrado Peraboni said the partnership represents the first step in creating synergies within Italy's exhibition industry.

The 15th edition of Milano AutoClassica is scheduled for Nov. 21-23, 2025. The third edition of Vicenza Classic Car Show will take place March 28-30, 2026.

Martini said the unified management will generate synergies and open growth prospects for both events, which are positioned at different times to cover the entire trade show season.

The companies also plan collaboration in the conference sector through their facilities across Italy.

Read the press announcement 


Who is hiring?

This section highlights the latest job positions in the events and associations industry. Here are some new roles that have opened up:

Fidelity Investments 
Vice President, Events Marketing  

SignalFire 
Events Manager 

The Coca-Cola Company 
Senior Director: Live Experience Amplification 

Microsoft
Head of Portfolio Marketing and Events 

Informa Connect
Senior Marketing Associate, VIP Relations

F5
Events Manager (Greater London)
Events Manager (Singapore)

Royal College of Psychiatrists
Events Manager

Apple
Director, Technical Production and Broadcast Operations

Salesforce
Senior Manager, Event Web Experience

Interested in learning how peer-to-peer marketing can boost your event registrations and audience engagement? Book a chat to know how Snöball can help .