Hello there!
We are still soaking in the post-IMEX feels and there's a lot to unpack!
And what better way to kick off this week's Snöcap than with a comprehensive recap of IMEX? Our VP of marketing, Ian Davis, shares the Snöball team's experience on the IMEX floor - what made people connect, the crucial value of trust, authenticity and peer-to-peer marketing, the role of community in networking, and why human connections are the ultimate ROI.
Read it all (and more) in our latest Snö-on-the-ground update:
Once you are done reading that, here are the other event updates in our Snöcap:
- Global Gaming Expo marks 25th anniversary as industry's leading gaming event
- GL Events reports €1.2bn revenue in the first nine months of 2025
- ADITUS expands international footprint with acquisition of Info Salons Middle East
- Cvent enters sustainability partnership with enviricard for plastic-free badge solutions
- Who is hiring?
Global Gaming Expo marks 25th anniversary as industry's leading gaming event
The Global Gaming Expo celebrated its 25th anniversary and announced future dates through 2028. The American Gaming Association and RX reported that the event drew approximately 25,000 industry professionals to Las Vegas, establishing itself as the gaming industry's central meeting point.
The expo featured education sessions, technology showcases and the debut of the G2E Dealer Championship in the United States.
Event Statistics:
- 25,000 attendees from over 120 countries, regions and territories
- Nearly 400 exhibitors
- Over 100 education sessions
- 34 dealers competed in championship
Key Programming:
- Tribute to Indian Gaming Association Chairman Ernest L. Stevens Jr.
- Keynote presentations by AGA President Bill Miller
- Conversations with MGM Resorts CEO Bill Hornbuckle, Flutter Entertainment CEO Peter Jackson and DraftKings CEO Jason Robins
- Mental health discussion with advocate Kendall Toole
Elleonor Hoffman from Graton Resort won the G2E Dealer Championship and received a cash prize. All participants will receive a two-night stay at The Palms Casino Resort.
"G2E has firmly established itself as the central meeting point for the global gaming industry," said Bill Miller, AGA president and CEO. "This year's show reflected the strength, diversity, and innovation that define our industry."
The event included sessions on gaming innovation, artificial intelligence integration, prediction markets and regulatory developments for land-based and online gaming.
For the 25th edition of G2E, Snöball provided peer-to-peer event marketing solutions to mobilize more than 15,000 gaming industry professionals, adding 1,200+ registrants through peer conversions.
Samantha Nagel, Portfolio Marketing Director at RX Global, said:
"Snöball is a really easy-to-use platform. The metrics and analytics we get are so helpful for seeing what’s working and what’s not, so we can pivot easily and make changes. For G2E specifically, we saw incredible success – over 50% conversions from peer-to-peer shares, with email and LinkedIn performing best.”
ADITUS expands international footprint with acquisition of Info Salons Middle East
ADITUS has acquired Info Salons Middle East, an event technology provider based in Dubai, with the transaction effective July 1, 2025. The German company purchased 100% of Info Salons shares after nearly two years of collaboration between the firms.
Both companies specialize in visitor registration and admission control systems. The acquisition expands ADITUS's presence in the EMEA region and provides access to Middle Eastern markets including Saudi Arabia.
Enrico Gallorini transferred ownership of Info Salons to ADITUS. Chris Lloyd will manage Dubai operations alongside ADITUS executives Marc Luzoff, Sebastian Grein and Wilbert Heijmans.
"With Info Salons on board, we are strengthening our position in EMEA," said Marc Luzoff, ADITUS CEO. "Our goal is clear: we aim to become the international benchmark for ticketing and registration services."
The acquisition includes Info Salons' subsidiary in Saudi Arabia, providing ADITUS access to what the company describes as one of the fastest-growing exhibition markets globally.
ADITUS plans to harmonize standards and processes over the next 12 months while maintaining existing customer relationships and service levels. The company said it will handle country-specific regulatory requirements including e-invoicing and government ticketing systems.
"We are combining the strengths of two markets that have a great deal to learn from one another," said Lloyd. "With our presence in Saudi Arabia, we are opening the door for international organizers to one of the most dynamic exhibition markets worldwide."
The combined entity will offer event organizers standardized technology platforms across multiple locations while allowing customization through open application programming interfaces.
Read the acquisition announcement
GL Events reports €1.2bn revenue in the first nine months of 2025
GL Events reported revenue of €1.2 billion for the first nine months of 2025, remaining stable at constant exchange rates compared to the same period in 2024. The French event industry group said international markets accounted for 51% of revenue through September 30.
The company posted third-quarter revenue of €288.2 million, down from €384.0m in the same period last year. GL Events attributed the decline to a base effect from the Paris 2024 Olympic Games, which generated €115m in revenue during the third quarter of 2024.
Nine-Month Revenue by Quarter:
- Q1 2025: €430.0m (11% increase)
- Q2 2025: €458.9m (5% increase)
- Q3 2025: €288.2m (25% decrease)
- Total: €1,177.0m (2% decrease)
Revenue by Division (Nine Months 2025):
- GL Events Live: €631.7m (15% decrease)
- GL Events Exhibitions: €194.3m (40% increase)
- GL Events Venues: €351.0m (10% increase)
GL Events Live generated €172.9m in the third quarter, compared with €250.2m in 2024. The division managed events including the French Bastille Day ceremonies, Silverstone Grand Prix and Monaco Yacht Show.
GL Events Exhibitions posted €22.5m in third-quarter revenue, driven by medical conferences and fashion industry events including Première Vision.
GL Events Venues reported €92.8m in third-quarter revenue, with events including AC/DC concerts at Stade de France and the Lyon Motor Show.
2025 Targets Confirmed:
- Revenue growth exceeding 5%
- Improved operating margin
- Capital expenditure of approximately €80 million
- Stable net debt
"GL events demonstrated solid momentum in the third quarter of 2025, boosted by growth in Brazil and Chile and a strong performance in France," said Olivier Ginon, chairman and CEO.
The company expects currency effects to impact results by €21 million. GL Events will report full-year 2025 revenue on January 22, 2026.
Cvent enters sustainability partnership with enviricard for plastic-free badge solutions
Cvent has announced a partnership with enviricard to offer plastic-free badge solutions through its OnArrival 360 platform. The meetings and events technology company said the collaboration aims to help event organizers reduce badge waste and meet corporate sustainability goals.
The partnership was unveiled at Cvent CONNECT Europe, the company's annual customer conference in London.
The eco-badge solution uses Invercote paperboard from Nordic forests and Ricoh's digital print network. Cvent said the approach delivers a 57% reduction in carbon emissions compared to traditional PVC cards.
Partnership Details:
- Badges produced from Invercote paperboard
- Material sourced from responsibly managed Nordic forests
- Manufactured at Holmen Iggesund's EcoVadis Platinum-rated mill
- FSC-certified, biodegradable, compostable and recyclable
- Printed using Ricoh's European digital print network
"Our customers are increasingly focused on delivering sustainable events that reflect their brand values," said Andreas Heckmann, Cvent chief customer officer. "These partnerships offer a simple, tangible way to achieve sustainability goals without adding complexity to their planning."
The partnership addresses badge waste, which Cvent identified as a persistent challenge in event sustainability efforts.
Who is hiring?
This section highlights the latest job positions in the events and associations industry. Here are some new roles that have opened up:
Nineteen Group
Community & Partnerships Manager | Operations Director | Sales Representative
PCMA
Event Education Program Manager
Rimini Street
Corporate Events Strategy, Programs and Content Director
CBRE
Sr. Meeting & Events Manager
Sphere Entertainment Co.
Senior Director Event Sales
Hyve Group
Senior Event Operations Manager, Fintech Meetup Europe
Celonis
Senior Director, Executive Experiences - North America
Interested in learning how peer-to-peer marketing can boost your event registrations and audience engagement? Book a chat to know how Snöball can help .
