Hi there!
Snöball is heading to IMEX Vegas — but we’re telling you not to visit us.
We know IMEX is a whirlwind and your time is valuable, so before you stop by to see us in the Tech2Grow area (booth F300), take 30 seconds to try our peer-to-peer ROI calculator and see how much growth and revenue Snöball could deliver for your next event.
If the results spark ideas or you want to dive deeper, then we’d love to connect in person next week.
And here's your weekly Snöcap below:
The top updates this week:
Who wants to look at boring spreadsheets when you could see your event marketing ROI in just a few clicks?
Snöball’s new ROI Calculator does exactly that.
Pop in your event details, and it instantly shows you how peer-to-peer marketing could boost your registrations, reach, and revenue.
No complicated puzzles and numbers, just clear insights — and maybe a little “aha!” moment.
IAEE Predict 2025 unveils global digital strategy for MICE industry evolution
The International Association of Exhibitions and Events concluded its inaugural IAEE Predict 2025: Global Digital Innovation Dialogue for Events, presenting a framework for the meetings, incentives, conventions and exhibitions (MICE) industry to address digital transformation.
The conference at Hangzhou International Conference Center was co-located with the Global Digital Trade Expo and produced with Hangzhou City University, the university's Digital Innovation Center of Global Events and Hangzhou Expo Group.
"IAEE Predict 2025 delivered extensive dialogue and reflected a collaborative spirit toward shaping the future of business events," said IAEE President and CEO Marsha Flanagan. "The strategic partnerships and solutions explored will have an impact on how we create value for attendees, exhibitors and the MICE ecosystem."
The Digital Innovation Center of Global Events released industry research during the opening ceremony, providing data on trends expected to affect the MICE sector through 2030.
Sessions addressed artificial intelligence implementation in exhibition operations, marketing strategies and attendee engagement. Discussions covered sustainable development practices and digital talent development for organizations.
A China-U.S. exhibition industry dialogue session facilitated knowledge exchange on regional market dynamics and partnership opportunities.
The UK business events industry generated £11.5 billion ($15.4 billion) in business sales in 2024, according to an Economic Impact Study by the Events Industry Alliance (EIA).
The study, which covers conferences and exhibitions, shows the sector has exceeded pre-pandemic levels and grown from £10.9 billion ($14.6 billion) in 2023.
Key figures:
The findings were announced at the Labour Party Conference in Liverpool at an EIA-sponsored event titled "Backing British Events: A Growth Sector for Labour's Economy."
"The report quantifies the economic significance of exhibitions in the UK and shows the industry has now exceeded pre-covid contributions," said Rachel Swann, chief operating officer of the energy division at dmg events and EIA chair. "The industry proves its resilience year on year but still needs support and recognition from the Government."
The study incorporates data from the Size and Scale Index for Exhibitions report published earlier this year. The 132,000 exhibiting companies and 7.2 million visitors generated spending in hospitality, travel and hotels.
Rachel Parker, CEO of AEV and EIA director, said the sector's organizers, venues and suppliers "support other areas of the economy further emphasising the impact of the business events industry."
Generis Group, a global B2B event organizer, has been named to Canada's Top Growing Companies for 2025 by The Globe and Mail's Report on Business magazine, ranking No. 136 on the list of 400 companies with three-year revenue growth of 264%.
The company is listed in the Entertainment category of the ranking, which measures businesses on three-year revenue growth.
Generis Group develops and delivers events and services for industry executives across sectors. The company was acquired by Emerald Holding Inc. in August 2025.
"This achievement is a testament to the dedication and creativity of our team, as well as the trust and support of our partners, sponsors and clients," said Francesco Scalzo, co-founder and chief executive officer of Generis Group.
Generis Group previously ranked No. 120 in The Globe and Mail's Canada's Top Growing Companies in 2019, No. 209 in 2020, and returned to the list in 2024 with three-year revenue growth of 124%. The company was named to the Financial Times and Statista's Americas' Fastest-Growing Companies ranking at No. 226 in 2025 with a growth rate of 123.9%.
"Being recognized across multiple rankings over the years reinforces that we are on the right path as we continue to expand our portfolio in North America and Europe," said Jason Cheddie, co-founder and chief operations officer of Generis Group.
This section highlights the latest job positions in the events and associations industry. Here are some new roles that have opened up:
Hubspot
Senior Marketer, Marketing Operations
Atlassian
Principal Event Marketing Manager
Akamai Technologies
Senior Manager Global Events
New York Life
Sr. Event Planner – Hybrid
Forum Ventures
Events & Ecosystem Manager
Bevi
Experiential Marketing Specialist
AVEVA
Global Event Delivery Lead
Skillsoft
Senior Events Manager, Executive & Strategic Programs
Stellar Development Foundation
Director of Events
Doble Engineering
Event Planner
Interested in learning how peer-to-peer marketing can boost your event registrations and audience engagement? Book a chat to know how Snöball can help .